Collapsed Marketing Philosophy.docVIP

 PAGE \* MERGEFORMAT 7 Collapsed Marketing Philosophy Philosophy is the origin of all disciplines, popular point that philosophy is the mother of all disciplines. Marketing is no exception, the marketing of products in order to achieve the enterprise market, and ultimately become a commodity and a process to achieve their own values, and modern society daily life. With the domestic economy, the improvement of the degree of market competition is intensifying. product homogeneity, channels homogenization, the homogenization of advertising, promotions, homogenization, marketing more and more enterprises are facing difficulties. How to collapse, highlighting the tight encirclement of marketing, is a common problem faced by many small and medium enterprises, of course, because the industry or its different business environment and resources in which the different problems faced by the marketing is not the same. Shenzhen swords breaking marketing plan for the founder Mr. Shen Kun crack business problems, to help companies break through marketing difficulties, the first in the creation of “breaking marketing” theoretical system, and has been successful for many domestic small and medium enterprises out of marketing difficulties, enable enterprises to embark on a healthy track of healthy development. The author attempts to interpret the philosophy of the breakdown of some ideas for business marketing how to crack the marketing problems. Look through the nature of the phenomenon Is the hidden nature of things behind the most fundamental issues or factors, generally speaking, the phenomenon is that most people can see or hear a thing on the surface, while the essence is often not easy to find and identify, We solve the problem is often taken in by appearances and ultimately does not solve the fundamental problem. The following story is illustrative of the relationship between essence and phenomenon: Administrators found the kangaroo from the zoo one day come out