Color Marketing- Tim glory for brand promotion.docVIP

 PAGE \* MERGEFORMAT 9 Color Marketing: Tim glory for brand promotion A hair chain, has been positioned to meet consumer demand, young women, but the course of business for many years was found to store consumption, there is no significant difference in the proportion of men and women, male consumers 40%. After the study found that the image of the company’s strategy neutral bias, using the traditional black and white combination, failed to highlight the women’s colors, thus creating a consumer brand recognition of the vague, failed to highlight the location. Adjusted to improve the hair body image identification system that uses a more feminine color as the store’s image, new image after the release of less than two months found a significant increase in female customers, and more in line with brand positioning. The other household brands, over the years has been only one brand, used in the standard red and blue color combination as the store’s image, the image is very prominent, very far to get consumers to agree, so many years of operations in the consumer Among those who won widespread popularity. Two years ago, the company launched a new brand aimed at young owners and single persons, so hope that this brand positioning is even more youthful. Finally, after careful study, agreed that the color does not take the blue and red two-color, but will instead take the bright yellow of the fashion line, at the same time from the product itself and the original brands also distinguish between two very different styles, do not understand is very difficult believed to be from the same company. Over the past two years, the new brand has become a well-known brand among the young adult. Two fresh cases tell us that the brand is a living thing, every brand should have its lively personality, clever use of color marketing for a brand or product positioning, new brand conducive to rapid access to well-known, but also conducive to the old the brand revitalized. Despite th