Common Issues in the Marketplace.docVIP

 PAGE \* MERGEFORMAT 4 Common Issues in the Marketplace This is according to Ann International - Pei Anting sanitary practice in the Northwest District, to summarize some of my personal opinions. (Pei Anting in the area 08 years and 2007 sales growth of 100% this year to initiate, not exhaustive, your colleagues a lot of criticism correction! Store operations in general will be the following problems: a. special product cycle single, likely to cause consumer fatigue and price transparency. Once the interception and blocking competing products, sales will decline rapidly, b. normal goods priced higher ranked side, but did not last promoting effective discharge and follow-up, sales of hard to break, easy to store a single product ranked bottom out of the shelf, or lock code, c. can not be differentiated for the development of competitive products and effective marketing programs. The above problems, first of all, and customers to communicate effectively, get the recognition and support, and secondly, to comprehend the full participation charge of guiding salesman, and finally, to formulate the following specific measures for operational and seriously implemented. lt;1gt; to maintain the original advantages of TG and sustained a single product specials, sales and expenses to ensure that risks to a minimum, at the same time and coordinate in the original TG stores and costs remain unchanged, then the one with the special features or new single products, accounting for the original heap of 1 / 3 or 1 / 2, (customer intelligence is good, the store will generally agree that the cost of this risk can be minimized to learn about the new special effect of a single product: effective, it can be recycled copy, or even to the TG alone form a single product in the store specials DM schedule, so can a virtuous circle, the result is not satisfactory, you can exchange any other single product, until the results are satisfactory so far. Sometimes you can pick one or two c