Communication break the ice- see Johnson winning three-dimensional spread of.docVIP

 PAGE \* MERGEFORMAT 6 Communication break the ice: see Johnson winning three-dimensional spread of Communication is the media, that is all-pervasive need a lot of money, no amount of money is no good to talk about? We believe that the answer is NO Communication is only a matter marketers, sales people bugger? We believe that the answer is NO About the spread of the above is a marketing communication. Since the above two questions the answer is NO, then what is transmitted in the end? Communication is the target customers with specific communication behavior generated series, the target consumers in addition to objectives, targets shoppers core customers, but also including the ability to affect the core customer’s internal staff, channel partners and public partners. These acts target customers through the whole process of interaction with the brand. Since the communication is communication, then the most important thing is to communicate what is? Interpersonal communication is most important is what? Is not money, but the sincerity is the sincerity of his heart to achieve win-win situation. There is no sincerity, no matter how much money is useless, and therefore do not necessarily need a lot of communication and also a lot of budget. What place when it spread? Target consumer buying decision-making process, for example, in addition to customer buying behavior occurs the moment, are all acts of communication with customers is called communication, including the purchase before and after purchase, the purchaser of the product in use and acceptance of brand tracking service is a brand new start of communication with the purchase of the former difference is that with the buyers to communicate the content of the brand is how to deliver to the purchaser’s commitment to look forward to the next buying opportunity. There will be three kinds of situation: ◎ The first: before shoppers enter the store brand completely ignorant of the end may also be due to the s