Communication Interview- How to structure a companys integrated communication system-.docVIP

 PAGE \* MERGEFORMAT 15 Communication Interview: How to structure a company’s integrated communication system? Integrated Communication, whether business or advertising, and more are streaming on the concept, implementation and operational level are not many cases of successful practice. However, as the market and the media, a deeper breakdown of the growing importance of integration of the spread of which attracted much attention, especially when companies need to focus on promoting more and more brand-name products, the budget has become increasingly limited circumstances, dissemination of how to do business integration, in the organization and processes of how a successful system? Q: For a variety of advertising and events sponsored by the cost always seems to never end, do not know how much money to spend on the dissemination of and do not know what the money should be spent and what is not worth; by the end of settlement, we often discover how the various types of spent on unconsciously spread so much, far beyond the original anticipated; for years conducted a number of new product launches did not know the budget that give it 1 million, or 50 million, or regardless of the budget spent to say? Chung Chao-Jun: Integrated Marketing Communication From EMKT. fundamentally, we should put an end to random spread and random running for the dissemination of action in the budget, dissemination project selection, impact assessment on the all-round control. For Integrated Marketing Communications, the basic premise is to build the future of an annual integrated media budget (hereinafter referred to as IMC budget) to provide enterprises of all categories the coming year, the brand-name products in all the cost of communicating, the main set communication projects are: 1, hard advertising: TV Newspaper Radio Bus Metro outdoor big block ads 2, soft advertising: TV shows soft-text newspapers, magazines (commonly used soft launch) network (commonly used soft launch)