Communication examples of joint promotions.docVIP

 PAGE \* MERGEFORMAT 8 Communication examples of joint promotions Why Promotional Promotions for the volume, for the future, in the present has a market share of the seats has to make money, there is no size of the market simply can not be based on the market, not to mention profitable opportunities. G Corporation as a mobile agent has many years experience in business to promote sales of course, well aware of the weight, and now is facing a New Model S sales have been able to come up, G hopes to be on the home support, launch promotions, but after the previous House sales manager communication and promotional costs of family demands on very strict, and its activities are based on accrual sales promotion fund, in the next before they can apply to use, then there are the program of activities require innovation and sales to achieve the desired goal of more than 80%, write off the cost side, but the S models available for only three months, sales of less than 500 units may apply for a promotional cost fund approximately 2 million, just enough to do a 1 / 4 edition of the newspaper publicity or is equipped with a wide less than 50 gifts, it is very easy to drown in the Telecommunication Day promotions ocean, how can we achieve innovation, how can we expand the scope of activities and impact, how can we get more of the cost? As China Mobile’s communications industry leader, station, according to the most important part of the industry chain, the same is also facing a new business promotion for the 3G future challenges, from a market point of view: The user’s problem is the subject of our study subjects 1: MMS usage low: problem 1: Early MMS handset prices generally higher, resulting in low penetration problem 2: the relative price in terms of SMS, MMS is currently higher prices Users unwilling to take the initiative to use Topic 2: Mobile Mo (a key to the Internet) utilized a problem: Early mobile Internet operations cumbersome, users do not know how to use th