Community Marketing, emotional fulcrum to pry consumers.docVIP

 PAGE \* MERGEFORMAT 9 Community Marketing, emotional fulcrum to pry consumers Case: Ma since the Spring Festival, a Thanksgiving theme lt;lt; gt;gt; parents often accompany public service ads in major TV network in Anhui, Tianjin, Henan, Hubei and Sichuan, causing the majority of the audience sympathy. Learned that the public service ads from ‘ China Post ointment Pharmaceutical brand ‘- Henan Ling Rui Pharmaceutical Co., Ltd. production, with the major TV broadcast frequency 30 times a day, children spend more time with his advocate parents to filial heart. It is understood that in China there are 230 million people from their homes each year, for a better life, hard work outside year round, with loved ones thousands of miles away, can not accompany their parents filial. Who work locally, but also because of busy work, considered more important It is often accompanied by parents ignored, so parents worried about their children, became an indescribable pain, my love. parents and children is in fact much, as long as the children can spend more time with the left and right, is their greatest happiness and fulfillment, so companionship is a recipe for a cure. To this end, Ling Rui Pharma sponsored and filmed portrait lt;lt; gt;gt; Thanksgiving parents often accompany public service ads, hope that through their own actions and efforts, so that the children of parents care and companionship to form a normal, so that ‘not about love pain, ‘the desire to become a reality. emotional fulcrum to pry consumers through cause marketing. Charity set up the stage, singing brands China has always been the emphasis on filial piety of the country, filial piety to parents is the deepest feelings of the most sensitive hearts of the people, but with the accelerated pace of economic and social, as children run around outside for many years we did not have time to take care of their parents at the same time, Consumption has been rightfully given to the parents that parent