Community Marketing- the shot to be shot.docVIP

 PAGE \* MERGEFORMAT 8 Community Marketing: the shot to be shot In recent years, China’s market economy has entered an era of marketing, winning, all kinds of marketing tools, models after another. Whatever the means or mode of marketing, its ultimate goal is the same - to minimize cost, maximize profit. Well, is not the size of the profit is a measure of the success of an enterprise marketing the sole standard? Clearly not. In my opinion, in fact, corporate marketing activities to achieve the final play is the realm. Then, the highest state of marketing what is it? Highest level of marketing, not how much product you sell, not how much you have occupied the market share, not how much you earn profits, but you get the number of people. Old saying: ‘hearts of the people who have the world’. To do marketing as well. In China’s current strong proponent of building a ‘harmonious society’ in the larger environment, companies the best way to get people’s minds is this: In the good products and services at the same time, an active part in social welfare services. Therefore, many enterprises in China in recent years, more and more into the enterprise’s own marketing activities and social welfare undertakings closely together, thus forming a new marketing tool - public service marketing. What is a public good marketing it? Community Marketing, is to insist on people-oriented, and social progress as a starting point, concerned about public welfare undertakings, and to communicate with consumers through public service activities, while generating public good effect, establish a corporate social image and allow the community and consumers of enterprise identity and promote their long-term development of a marketing behavior. In other words, public service marketing and public organizations to actually make full use of its authority, public welfare resources, build a marketing platform to allow consumers to identify and promote marketing as a marketing tool or a model.