Companies and large customers (K - A) Supplying Strategies.docVIP

 PAGE \* MERGEFORMAT 26 Companies and large customers (K / A) Supplying Strategies I. Introduction Now mobile phone sales channels not only the many and complex, from last year to reduce the number of mobile phone retail stores nationwide have begun to underwrite the operation difficult, indicating the retail sectors in large-scale operations to focus on big clients. Today’s mobile communication terminal distribution of the size of the market has been formed, each cell phone has moved from the profits of a few thousand dollars over the past few hundred dollars down to the present tens of dollars or even lower, phone will definitely continue to lower profits, to the time when the industry profits insufficient to support the existence of multi-agent, so flat is a direct consequence. The various manufacturers will consider a variety of ways to directly face the network of terminals. Therefore, hypermarkets and chain stores are suitable for the development of mobile communication industry trends. Mobile phone sales in the past has always been based on extensive channel model, the National Underwriter getting goods from manufacturers and then supply provincial package, land package, turn down, and finally the phone hypermarkets and chain stores. Profit space full of layer upon layer, large and small, divided, is also making the traditional channels by internal competition increasingly fierce. From the side which also shows that mobile phone sales have gone through its initial good time, move toward large-scale hypermarkets and chain stores unstoppable. 2, large customers (K / A) of the definition of The major clients for the mobile phone industry is the hypermarkets and chain stores Ji Zhi those in the modern channels more influential, its main retail store sales in the local retail sector and the country accounts for a relatively high share in order to replace the traditional end to the development trend of modern retail terminal. Such as Gome and Suning, Ca