Companies how they should be event marketing-.docVIP

 PAGE \* MERGEFORMAT 9 Companies how they should be ‘event marketing’? ‘Shenzhou VI’ during the launch of live CCTV advertising pricing 1.46 million respectively, 5 seconds, 15 seconds for 2.66 million yuan and 30 seconds, 5.32 million yuan, said that if businesses want to sign an exclusive contract with the CCTV, but also need to pay the price 2-3 times. The input of such enterprises ‘spending money faster than India’, but even so, many businesses still struggling to Pinqiang, unable to do so are even more distraught, alas, this is the event marketing charm. The so-called Event Marketing, is an enterprise by planning, organizing and using a news value, social impact, as well as celebrity figures or events, attracting the media, community groups and consumer interest and concern, in order to improve the visibility of companies or products, reputation degrees, establish a good brand image, and eventually led to the sale of products or services, means and methods. Because of this marketing has a wide audience, sudden strong make the information in a short time to reach the largest and best transmission results, save a lot of publicity for the enterprise cost characteristics, in recent years, becoming more and more popular at home and abroad A public relations and marketing communication tool. But the head of the public to the excitement after such attention to really translate into sales growth or even enhancement of the brand reputation, you need to have a good business event management capabilities. So, many enterprises in the prior Pinqiang whether the related well prepared? Event Marketing before the ‘job’ Despite the layers of screening, but in 2003 ‘Shenzhou’ off than when the ‘Shenzhou VI’ sponsor was suddenly more than doubled, reaching 13 not only in quantity as much as products from drinking water, milk, cross over into the air-conditioning, health wine ranges. With so many companies rushing to squeeze into the ‘event marketing’ the ranks of this