Comparison of BPD with the CI.docVIP

 PAGE \* MERGEFORMAT 3 Comparison of BPD with the CI 1, customer-centric Corporate image is mainly business owners or operators of the business philosophy, values, spiritual, goals, etc. through the impact on staff, products, services, and a combination of advertising, primarily through improving the business efficiency of production and service , quality and image to capture the market. Therefore we can say directly for business services. Kelon in the new corporate image slogan ‘science and technology unlimited, unbounded dreams’ on the explicit nature of its technology leadership, and thus brought about a better life. Technology leader in business or not is the will and the objective environment decision. Leading-edge technology for enterprises is the first update, better products, then that is a stronger product market competition, and finally give consumers a better material life. If Kelon really technically very clear ahead of the competition, and gives consumers an effective awareness, then this position will become a powerful competitive weapon Kelon, otherwise, both missing one will cause the Kelong increasingly at a disadvantage. BPD’s image is different, he is the concentrated reflection of psychological needs of target customers is a direct customer service is to target customers and the existence and development. Therefore, the decision to brand style is not the enterprise, but business groups in the selected target customers. Such as the ‘Pepsi’ Coca-Cola brand is for the young family of design and generation of young people with the personality traits common changes constantly updated. 2, the face of market segments As the corporate image mostly in technology, service and other related aspects of an issue, and this is all consumers are needed, so he is faced with the overall market, such as: Apollo image advertising demands of solidarity, strength spirit; Fen Huang Coke , Jianlibao national complex; Gree, Kelon high-tech demands so on, are a p