Companys reputation in the spread of triangulation.docVIP

 PAGE \* MERGEFORMAT 9 Company’s reputation in the spread of triangulation ■ text / Ipsos Public Affairs Research Department of Translation / Jia Yan hold a grand campaign, only to find the company’s reputation is simply little or no effect, nothing more than the frustration of the communication professionals Gengrang . At this time on the triangulation play a role. Triangulation to ensure that publicity is not just in the test result is good, but also the drivers with the company’s reputation and affect the company’s industry-related issues and the whole match. ■ Information Test Propose a ‘fun’, ‘trendy’ or ‘cool’ concept of the concept and then tested to see if it is really great, and then propose a even better the implementation of the program, implementation plan and then test to see if their ability to conquer your audience, and this is the information test. Under normal circumstances, if you are testing the concept, also found that people like this concept and believes that implementation is feasible, then the company will invest money and energy to spread, and among the public in full swing. However, there is a critical issue, it is based on the spread of this concept is expressed as the center of the potential customer needs, and indeed leveraging the lever to raise the company’s reputation. In essence, that is, the messenger, information, and the audience is coherent, which is known as the adequacy of the dissemination of information. As a strategic means of triangulation to make this match go one step further so that the mass of information not only to influence the audience’s key factors, as well as coordinate the organization’s strengths, but also related with the external environment is consistent. Triangulation allows for the dissemination and communication professionals in the strategic direction of its information dissemination with greater certainty. Triangulation of the three key points are: 1. Driving factor analysis. 2. Environmen