Concern for the boss!.docVIP

 PAGE \* MERGEFORMAT 3 Concern for the boss! Business owners are worried that something happened? Whether the operation of their products successful? Their own decisions whether to take the crooked path? Internal staff’s enthusiasm is high? All in all are business owners worried about. However, the body in the marketing consulting industry for we are deeply worried about the owner of these enterprises. Bosses for their own businesses are so apprehensive, and yet you do not work to integrate resources, expand ideas. In our own strength is not the case is still not go looking for ‘foreign aid’ help, their nest where the chipping away, nor a long-term vision, so go do? Blue Ocean International Marketing Chile Colombia advisory body believes that a company outside the brain by seeking the help of integration of resources, the industrialization of operations are the only way to deal with the competition of modern enterprises, the actual work will be able to avoid the lack of professionalism into the market-oriented operation errors. Chinese enterprises are already accustomed to the use of a single marketing tool, the current increasingly competitive domestic market, product, pricing, marketing become increasingly homogeneous, the phenomenon of imitating each other more serious advantage in the difference is difficult to create, At this time, the real contest between enterprises is the non-price factors, such as brands, people may imitate a technology, a product, but it is impossible to imitate the particular brand in the minds of consumers feel. Some large enterprises at home and abroad are all dependent on the rapid growth of the enormous influence of its brand. To know the current market consolidation is the productivity. Well-known brand marketing expert Mr. Yu Fei pointed out that the enterprise is a collection of resources, competition among enterprises is the competition for resources around and use to proceed. In a sense, doing business is the integratio