Conceptual revolution- Chinas dairy industry last chance to.docVIP

 PAGE \* MERGEFORMAT 37 Conceptual revolution: China’s dairy industry last chance to Some time ago, after another meeting with a number of small and medium dairy entrepreneurs, able to see that most of these bosses are tired. Conversation, a deep sense that they can also be targeted Mengniu, Yili, Sanlu, Bright and other large enterprises the upcoming new round of expansion of panic and helplessness. Degree of concentration of liquid milk has exceeded 80%, and this percentage is gradually increasing. Further concentration of the whole industry has been unstoppable. It was predicted that after three years China will have more than 1,000 dairy enterprises are facing closure or being cheap converting the fate of mergers and acquisitions. Surrounded by the heavy, medium and small dairy enterprises have no opportunity to break it? I think not. The reason is very clear, from the milk to the market, from rural to urban, Chinese consumers span is too great, any one or a few companies could not cope with such complex in the short term market demand. No declining market, only the concept of decline. In the traditional eyes of corporate CEOs, the Chinese dairy industry is a competitive milk, quality, marketing, advertising, etc., but I have always believed that: China’s dairy industry is the concept of competition! In the face of enormous competitive pressure, small and medium enterprises survive the difficult, but also lot of opportunities. But the world did not give us ready-made opportunities, which we need to learn to identify the opportunities and the ability to create opportunities, this ability is the key to the concept of innovation. Now, most of us only see the reality of competition, only way to study how to resist competition, which is obviously facing the ultimate fate of failure. No one company can grow in strength in the passive resistance, no one speeding development, surrounded out there is a common enterprise, that is: the enterprise must have had a