Concerned about the rare opportunity of marketing of proprietary Chinese medicines.docVIP

 PAGE \* MERGEFORMAT 4 Concerned about the rare opportunity of marketing of proprietary Chinese medicines A set of TCM books, even more than 3 million sales; medicine Wong Lo Kat herbal tea, only a few years, annual sales volume has reached 100 billion yuan. From the beginning in 2004, Chinese culture in the vast land of China formed a huge impact the globe. QIRUI noted that in June 2008 the Top 10 best-selling book, and yet there are three popular books on TCM. First, ‘the human body manual’ hot 1:00, followed in February 2007 issue of ‘better to seek medical treatment had been’ is hot, according to Chery’s friends in the publishing industry publication from February to December, ‘doctor’ printed 12 times, selling more than 1 million. The whole ‘better to seek medical treatment had been’ series, the total sales of as many as 3 million. TCM is not only popular selling books, even the very serious to explore Chinese ‘Shang Han Lun’ and ‘thinking medicine’, even after the publication has also been made in the traditional sense a very high volume - all these are signs Jieke that Shen Zhou the ground, has been formed TCM heat, and is still ramping up. Let us not discuss why there hot TCM, Qi-rui want to ask: A barrage of rare historical opportunity, and we do drugs, entrepreneurs, marketing people, is enough to allow itself to miss the opportunity to do? Obviously not. An enterprise to rely solely on their own ability to campaign, to influence the consumers, the workload is not only great, but it is difficult to guarantee results. However, if the grasp of the trends, can often play a multiplier effect. For example in 2003 when the SARS outbreak, the whole country have out of stock vitamins, many products have been faced with difficulties, went so far as to reverse the tide in one fell swoop, when the anti-virus oral liquid pharmaceutical Hornsey, Shanghai Roche intensity of stretching operation, the Shanghai Health special operations Gold partner and so left