Conference Marketing and traditional concept of transformation - of health care products company marketing system.docVIP

 PAGE \* MERGEFORMAT 29 Conference Marketing and traditional concept of transformation - of health care products company marketing system The traditional model of channel marketing is still the mainstream of health care products industry, but many businesses are flocking, and the increasingly fierce market competition, making business operating costs rising, high slotting allowance, high marketing costs, high maintenance fees substantially reduces the profits of enterprises; Not only that through the hardships of the terminal to maintain promotion, by the end of the purchase price and very difficult to Shunshundangdang knot back the hands of enterprises in the business section has a lot of pressure. On the other hand, the new marketing methods in recent years been the emergence of the traditional marketing mode squeezed the market share, and the closure of customer volume and market share more and more, our data show a variety of direct and meetings the past two years marketing, sales more than traditional marketing. Due to various reasons the traditional marketing model health care products increasingly difficult to operate, particularly in new businesses to start a little lax in hundreds of million of funding will be wasted, cargo terminal that is not seen to go, so that many investors provider of health products industry, almost lost confidence. In this case, health care products marketing planning, marketing system, how to determine what health care products companies a way out! Make health care products insisted Mengza advertising a way to fight this, there is no other way? A few years ago, there are many companies are trying a new way of direct marketing - marketing conference for health care products to find a new way of marketing, conference marketing, also known as the popular networking conference marketing, science education, namely through the way in the meeting room, selling health products. Some powerful enterprises and operated for many years m