Confectionery market Sweet Season staged war PK.docVIP

 PAGE \* MERGEFORMAT 10 Confectionery market Sweet Season staged war PK The annual candy war has gradually opened the curtain, many companies have candy shop New City in September, although some companies also “still holds partly concealed,” but can be expected that the market will usher in a candy “ sweet season. “FMCG according to statistics, the first half of 2005 sales of 370,000 tons of chocolate candy, an increase of 34.8%. and Shanghai during the first half of 2005 sales of 43,000 tons of chocolate candy, an increase of 47.9%. Shanghai chocolate candy growth rate higher than the national level. Market distribution of sweets Sweets known as the “sweet business”, mainly from the traditional candy, gum female candy, functional form of sweets and chocolate candy market grew very rapidly in recent years, from the Shanghai Research Center of sweets FMCG market statistics for January 1-7 shows that chocolate is sweet market “big”, accounted for 41% of the market share of sweets, followed by candy: 30%, plastic female sugar: 20%, functional confectionery: 9%. Chocolate competition From chocolate market competition point of view, “Dove” still occupy almost half, mainly because its products are already quite mature, particularly in the cartridge no one can shake the chocolate market, with its pathway frequent maintenance and promotional activities carried out, pulled up its market position further. Italian brand “Ferrero” rose to fourth from last year’s second this year, “Ferrero” in the Shanghai market is a high-end chocolate, and its high-end consumer groups to seize have established their own advantage. “Cadbury”, “Le Conte” in Shanghai’s position steadily, rose to the third and fifth, the two markets in Shanghai this year introduced a number of new products, Kyrgyzstan Bailey Shanghai company has also strengthened the corporate culture and sales team building, Le Conte in Shanghai companies to strengthen efforts on product updates, and candy on the ma