Continuous innovation and big ideas.docVIP

 PAGE \* MERGEFORMAT 4 Continuous innovation and big ideas Advertising campaign for those who have continuous innovation performance of the brand at random to express their opinions may be worth the candle. You may not only fail to applaud the reader, you might also fell into the destruction of their own professional image position. I do not think of such consequences. Objectively speaking, the domestic enterprises to brands such as BBK, in their own advertising campaigns in the constantly innovative and good idea after another, and it is few and far between. Who is to say that I was here, flattering, now I have to say this guy is not hard. I would like to support my readers and professionals must be better than to support those who said this is much larger. BBK advertising in 2001 years ago, we can proudly point to give a lot of good color: Jet Li’s devote true; Mr. Ma Tong’s funny, pleasant; Chang Hui-mei’s unconstrained charm; Arnold Schwarzenegger of the tough and tender; in 2001 we have also see Yeh’s funny and so does not make sense. BBK CEOs to take Mr. Duan Yongping Gong by some professionals is called ad master, but also for nothing. A Mr DUAN not only lies in the smart of his celebrity advertising awareness, but also his advertising creative can sublime successfully played the power of celebrity advertising. , As he did, that would otherwise be able to stream celebrity advertising is not more than domestic firms, can make advertising campaigns, as he did not know what to do celebrity before the situation becomes even less. However, we would like to draw attention to Mr DUAN A: In the ads, while continuing innovation, do not forget to clear and consistent brand image management. We must be clear to consumers and advertising in front of audiences, the fact is this: to play backgammon in order to promote short-term maximum power at all stages of creative advertising campaign advertising had to compromise the competitive environment and star personali