Cooperation model of mobile phone manufacturers Marketing Community.docVIP

 PAGE \* MERGEFORMAT 6 Cooperation model of mobile phone manufacturers Marketing Community Over the past five years, disruptive changes in the mobile phone channel structure of 5 years. Mythical rise of mobile phone chain, distributors sadly shrunk in recent three years, subject to market changes. In fact, mobile phone chain siege cutting in from the start, to become a tremendous headache for manufacturers of super jumbo, has been the manufacturers in the “generous” contribution to the shot: the big brands would like to take this into sharp knife mobile phone chain, the end of most small and medium brands, small brands on the one hand forced, it also hopes to turn over phone chain fluke. Then, we “own ax to grind” and change their channel structure, the majority of chain stores tend to superior resources. Great support for “Dixon pass their” expanded stores in 3 years, nearly 10 times, occupied a secondary market in recent 80% of the mobile phone retail share. Reign of terror, 90% of mobile phone brands disappear, and live the brand that the good times did not come right to speak on the distribution chain and the rules of the game has changed hands to develop the right mobile phone chain terminal. Phone channels, Past and Present Manufacturers and channels of cooperation of the road go now, perhaps through such stages: Large flow of time, money, both finished goods and only products are not brand, company does business, non-management cooperation Large agency era, manufacturers have the concept of channel management began to pursue a benign growth of the market, agents are due to market operations, management capacity is limited, the basic dependent manufacturers, Channel intensive farming era, consumer goods, the basic realization of perfect competition, profit wearing thin, manufacturers began to focus on input and output, emphasizing channels of precision farming. And some channel painstaking efforts for many years to complete the experience