Corporate culture is not God.docVIP

 PAGE \* MERGEFORMAT 9 Corporate culture is not God Now management sector, marketing circles there is a very popular word, that is corporate culture, management will talk about corporate culture and marketing, will talk about corporate culture. Seems to talk about corporate culture management, marketing person is very backward, and masters of lectures where often say: To do a good job corporate culture. Some scholars everywhere shouting: third-rate companies make products, second-rate company to do the brand, first-class enterprises that culture (does not know that products, brands, culture can not be separated). It sounds very fashionable, and very easy to read. But the corporate culture is, how to do corporate culture, the author widowed smell, never get a convincing answer. Some believe that the enterprise culture is abstract, can not be copied; Some believe that the enterprise culture is the concept of enterprises, corporate values; Some believe that the enterprise culture is the rules and regulations, brand image, promotional advertising; Some believe that the Enterprise culture is the concern for employees; Some of them have successful management experience, sales models, such as 4S management, management by objectives, in-depth distribution is also used as corporate culture. The results are everywhere corporate culture. After listening to lectures masters found their own business seems a bit corporate culture, but most are not corporate culture. Many business owners and managers not only admired corporate culture they do not know where to start, so back in the expertise to develop the corporate vision, developing strategic goals, sticking to the wall, put forward a sculpture at the gate, engage in high-profile dinner bombardment thundered, over period of time will be forgotten. In fact, we deification of the enterprise culture, and exaggerated. Do not engage in out of production and management culture. They speak only of those Daisen corporate cultur