Corporate strategy and marketing chaos of four - lost in the jungles of non-mainstream.docVIP

 PAGE \* MERGEFORMAT 7 Corporate strategy and marketing chaos of four - lost in the jungles of non-mainstream Another puzzle of business reflected in terms of market insight into the era of market conditions after the consumer than ever before, more complex and authenticity Nanbian, many of representation will be business and marketing activities in the trap. Although There are many successful companies on the market and brand models for reference, but for many domestic SMEs, after the visit strongly model is still able to escape defeat, even in the U.S. market, this situation can also occur. For example, the U.S. flower market, when the best song on the first company in the distribution channel of direct sales, which combined all the brokers, direct delivery to consumers, many are decent size and strength to follow up the company as a result, causing has been the rise of short-term, these companies caught in the business Jiyu quiet, and good song has been the rapid development of the company until all of the same type of companies can not shake its market position. one in detail because, wait for further analysis, but that the marketing model itself does not play a central role here, the key is a good song overall operation of the company to place flowers and life of the customer, to stimulate the target consumer group of potential customers a huge desire on the traditional flower of the simple supply and demand redefined as customers of flowers from the color, quality, variety, appreciation, and contrast the value of multiple areas of life experience, direct marketing in the model just to ensure that this potential can be presented mainstream consumer. In real markets, how to make corporate management and marketing activities are consistent with both the mainstream consumer is an important part of business success, and the reality of the mainstream consumer market is clearly showing a subtle and to control the situation, which resulted in many companies lo