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Countryside baked half-year results continued to play appliance shuffle
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Countryside baked half-year results continued to play appliance shuffle
‘Turning to household appliances to the countryside is really hard to describe. Originally thought this is a good opportunity, but we really get to discover after the rural market, market development more difficult, the rural consumers enjoy and psychological selection, exceeding expectations. Especially those scattered villages, gave us the goods delivery, home delivery, installation services, set a high threshold. ‘A household electrical appliance enterprises in Zhejiang in an interview with reporters, so to express his feelings of home appliances to the countryside.
Reporter noted that the July 21, the Commerce Department announced the first time, the ‘home appliances to the countryside’ policy fully implemented six months after the first sales around the performance statements in this behind the story and plot are more and more described and displayed. The difficulty for SMEs to expand in rural areas and helplessness, dealers are not willing to work with the successful tenderer appliances trouble, consumers bid to purchase appliances and loss of hope.
There are indications that this opportunity for home appliances to the countryside, for many product areas and enterprises, or a new round of shuffling and reorganization period. Even if the successful bidder of the appliances to the countryside, ultimately failed in the rural market, the performance gain due returns, eventually will face cleared out of position.
The data behind the tricky
‘All electric, small appliances cold, unwelcome in large enterprises, small businesses end in disappointment’, household appliances observers to the press outlining the image of the first half of this year sales of home appliances to the countryside.
Reporter noted that in the first half of this year, the Commerce Department reported sales of home appliances to the countryside, refrigerators, color TVs, washing machines beca
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