Creative economy in the era of the marketing revolution.docVIP

 PAGE \* MERGEFORMAT 19 Creative economy in the era of the marketing revolution Hunan Satellite TV has enlarged its expertise in innovative programs, creative as the starting point, the successful integration of the station house, the customer business, and the general audience channels and resources to complete a magnificent creative integrated marketing revolution. (This article published in ‘sales and marketing’ Marketing Edition 2008 12) [/ i] Since the early 20th century since the birth of the theory of marketing, marketing theory and practice of socio-economic development with the ever-changing, showing a significant features of the times. Carnegie - Mellon University, a professor from Florida State to promote a major driving force of economic growth starting, the world’s economic and social development is divided into the agricultural economy era, era of industrial economy, service economy era, the creative economy during the era of 4 . In his view, ‘creative age’ (Creative Age) has arrived. Creative economy in the era of marketing, what is it? The most extreme argument is ‘marketing era is dead, it is creative time’. The creative economy will really be the Terminator marketing Mody? Marketing, the creative economy will bring about what kind of change? Integrated Marketing of puzzled The history of the birth of marketing theory did not last long, and truly let the market by the enterprises to pay attention that the TV media in the era of advertising. However, the advertising campaign is not an isolated activity, an activity each of its needs and sales promotion, and public relations activities, combined, companies have begun to rely more on a combination of the overall marketing activities to develop the market, get rid of dependence on advertising alone, has also proclaimed the era of integrated marketing. Integrated marketing theory was introduced in 1997, around the beginning of our country, and in some large enterprises have practical application