Country of Origin brand- brand awareness and creating geographic asset value (below).docVIP

 PAGE \* MERGEFORMAT 12 Country of Origin brand: brand awareness and creating geographic asset value (below) Development and implementation of brand strategy of origin Although the origin of the brand derived from the historical tradition, but if you can sit back and enjoy history and tradition that it would be wrong, just like a lot of ‘old Chinese’ had lost its last gasp, like today, if not take the initiative to create, manage, and to protect the brand value of the assets of origin, dusty history will be the inevitable end result. Origin of the development and implementation of brand strategy mainly involves four areas of work: first, a clear origin of the brand vision, brand strategy as the origin of the maximum program, to supervise the brand value of all internal and external stakeholders to plan and coordinate expectations; followed by the design brand identity of origin, through the distinctive unique, content-rich brand identity to drive a full range of brand experience, creating an attractive brand image and accumulation of high-value brand equity; again is to manage the brand of origin combination, to achieve the maximization of brand value. We must manage with the brand as the core origin, including commercial brand and city brand portfolio of brands including; Finally, country of origin brand protection, in addition to market-based instruments, one should make full use of a variety of legal means to protect the brand’s sovereignty from malicious violations. Below we will introduce the specific origin of the brand strategy work, the specific content of the four, and through the relevant case to be a detailed description: The first is a clear origin of the brand vision, brand vision is the origin of the maximum program of brand strategy, not only be used to command all the internal and external brand value management plan, but also for coherence between various interest groups, expectations, and thus be able to enhance the brand of origin in the