Corporate Social Responsibility (CSR) as the typical propagation.docVIP

 PAGE \* MERGEFORMAT 8 Corporate Social Responsibility (CSR) as the typical propagation Enterprises in the end there is no social responsibility? Social responsibility in the enterprise, how to play the role and effect? Corporate social responsibility should be how to realize? Corporate social responsibility is how to communicate it? During the SARS outbreak, various enterprises in their own ways and actions on these issues had a very good interpretation and interpretation. CSR, old problems, new hot spot Corporate Social Responsibility (Corporate Social Responsibility) in China is a new concept, as in recent years, China’s development and opening-up brought a large number of multinational companies into a brand-new concept. However, in foreign countries, CSR This concept stems from the late 19th century, now, is considered an important part of enterprise management. Such as ‘wealth’ and ‘Forbes’ the leading international financial magazines rank will be doing business ‘corporate social responsibility’ as one of the criteria considered. Therefore, the large-scale enterprises regarded as a social responsibility, corporate culture and an important component of the strategic plan. CSR and the corporate image building, has been an important part of public relations communication. For the definition of CSR, not yet a widely accepted conclusion. Broadly speaking, refers to corporate social and ethical behavior. Enterprises in their operation is not only responsible to shareholders and need to be responsible for all interest groups. Some people think that the enterprise will be taken from the interests of society, specifically back to the community. That is, the society adds to the rights and obligations of enterprises in order to carry out socially acceptable manner. There is a similar but more general argument is that enterprises are interdependent and the operation of their society, have a legal and social obligations, while corporate social responsibility of t