CRM and the China Banking- Concept applications and solutions.docVIP

 PAGE \* MERGEFORMAT 20 CRM and the China Banking: Concept applications and solutions * Commercial Bank of China to implement CRM: the necessity and urgency 1, the globalized economy and accession to WTO the Chinese banking sector to face the increasingly fierce market competition. Commercial banks are required to establish a long-term sustainable development strategies, beginning to integrate internal and external resources to augment the benefits and costs equal emphasis on operational concepts, to consolidate market position, for China’s modernization drive to provide quality and efficient financial services. 2 to the Internet for the rapid development of information technology, represented a profound impact on the commercial banks, the traditional mode of operation. Internet economy and e-commerce first emerged, breaking the barriers in the financial markets, banks are required to provide ‘AAA’ (Any time, Any where, Any style) of financial services. ‘E-banking’ on China’s commercial banks is to develop a more realistic target impact. China’s commercial banks must strengthen the forward-looking information construction, to adapt to the new financial rules of the game, create a complete electronic and traditional dominance of the ‘financial aircraft carrier’. In recent years, with Internet as the representative of the computer, communications and information technology development and wide application in the bank, not only greatly reduces the data bank of information collection, collation, analysis of the costs and the bank using advanced information technology innovation and the introduction of a variety of liabilities and assets of businesses, financial investment instruments, etc., most importantly, information technology, by breaking the traditional patterns of costs and the existing competitive barriers to financial markets, ‘Internet banking’ and the emergence of new electronic banking is being contributed to the financial markets to re-’shuffle’. A