CRM enterprises should pay attention to the issue.docVIP

 PAGE \* MERGEFORMAT 6 CRM enterprises should pay attention to the issue 10 years of competition in the market temper, especially when China joined the World Trade Organization, the pressure of competition makes the Chinese enterprises can improve competitiveness, for a variety of marketing methods, management methods have shown great enthusiasm and interest in trying, CRM is a very typical example, many companies are on the CRM had a great interest, and the successful application of CRM can indeed help companies to better market development. CRM is currently a huge market in China is expected to reach 2003 4U.S. dollars. However, some companies are superstitious in the CRM, that as long as the implementation of CRM, market development would be achieved on a new situation, we can improve the economic efficiency of enterprises. In response to this phenomenon, this author of CRM in-depth analysis and practical work experience with their own, based on the following aspects that affect the key to CRM success: A correct understanding of the connotation of CRM Whether the 20th century, 80’s MRPII, 90 years of the ERP, or now the CRM, regardless of vendor management practices to these businesses and what kind of name given to inspect a huge cost, involved departments, personnel management software, the possibility of a large number of pairs of operations and competitiveness of enterprises benefit, you must first have a clear management software included in management thinking. With the emergence of relationship marketing and its been proven scientifically, and its core - customer relationship management theory are increasingly valued by businesses. After analysis, customer relationship management is based on two arguments based on economics, and of great economic significance. The first argument: to maintain a cost far lower than the old customer for a new customer costs. The second argument: The company and the customer relationships more lasting, more