CRM is a membership-based marketing in accelerator.docVIP

 PAGE \* MERGEFORMAT 13 CRM is a ‘membership-based marketing’ in accelerator The establishment of a wide variety of customer membership club, in the real estate sector has been very common. For example, Vanke’s ‘million tourists will’, in the sea, ‘the sea will be’ golden land ‘golden land will be’ Merchants of the ‘Invitation’, OCT’s ‘Qiaocheng will be’, Hopson’s ‘All Students’ Resources Land of the ‘Land Council’, Forte’s ‘Forte will be’, Wanda’s ‘Wanda will be’ and so on. However, so that each member of the club draw on the best business practices of management and marketing model, from the traditional ‘customer care and customer activity center’ to modern ‘customer value creation center’ transformation is no doubt we face new challenges. Talking about real estate, member clubs, people will inevitably have to turn ‘membership-based sales’, sales do, surely it has sold a house, so, by definition, real estate agents’ membership sales’, is through’ membership club in the form of indirect to sell your house ‘. Is mildly entertaining, it seems right. In actual fact, members of the club based on the domestic real estate analysis of the actual situation, we believe that the real estate ‘membership-based sales’ not a ‘sale’ is synonymous with ‘membership-based marketing’ is a complex concept, its contents and outreach is still very broad. Real estate companies, the ‘membership-based sales of’ practical significance is to create member value, or in other words it is to realize the ‘Member to maximize the value of’. I. The value of membership sales The value of membership sales, that is, the value of active members, so that members of value maximization. 1, there are relatives and friends ─ ─ initiative recommended, resulting in the value chain sales. The so-called chain sales, which is brought about by the sale of customer references. Sales for the chain to bring in sales, despite the different real estate companies have a different ratio, and all companies r