CRM real estate investment Love.docVIP

 PAGE \* MERGEFORMAT 22 CRM real estate investment Love The new Times Square, Shekou 9Floor office a quiet, through the Building windows Quhong can see the sea in front, in the usual good weather, she can see across the sea lined with tall buildings, it is more than one occasion she had been to Hong Kong. She was too busy to enjoy the sea view outside the window, because as vice president of China Merchants Property Marketing Center, she was the first to eat crab doing a thing here, in their call is being implemented with a ‘CRM’ projects. This is not only investment real estate, is in the forefront of reform and opening up Shekou, are also a ‘progressive’ thing. Management confusion Qu Hong was placed in front of a women’s magazine within the department: ‘Marketing Thought’, it is not printed is ink-jet printer to play out. Not to mention the magazine, compared with various financial and economic management, that is, with the real estate industry compared to the many internal newsletter, it is too simple, too rough, but it is Quhong favorite. Its author is the first line of rushing in the sales clerk, and its content is the salesman and customer interaction experience and knowledge. ‘Please take heed not traded customers’ is the third phase of the 2001 ‘Marketing Thought’ on the essay. This essay reflects the problem, but also Qu Hong and her superiors felt confused and are thinking about issues. Investment sales from 1998, on Garden began in the sea to the present, has been a large number of advertisements to attract customers to the site registered critically total there are 2 thousand people, but only scattered pockets of home buyers become owners of less than 10%. With the constant introduction of new real estate, advertising and corporate brand deepens, these are not the number of customer transactions will be a substantial increase in, how to maintain and explore the value of these customers to become real estate investment thinking is an important i