CRM real estate off the red scarf.docVIP

 PAGE \* MERGEFORMAT 7 CRM real estate off the ‘red scarf’ Real estate businesses, CRM is a new concept, it refers to the use of information technology tools effectively improve marketing, sales, service chain processes, reduce sales cycles and lower marketing costs, increase revenue, expand their business to find the necessary of new markets and channels, increase customer value, satisfaction, profitability and loyalty, so as to enhance core competitiveness of enterprises. Vanke chairman Wang Shi pointed out that: ‘through the CRM system, you can market planning, new technology application, product marketing, service and other business systems around customer-centric to network management. CRM is characterized by: the development of business interactions with customers, business departments connections, information and timely response to fast, is the traditional management methods can not be compared. ‘ Shenzhen China Merchants Property is the first implemented CRM business. China Merchants Property investment in the sales when the sea on the garden through a large number of advertising attracted about 20000 people came to Kan Lou, and eventually the owners less than 10%. There was no transaction of these prospective customers what the reason is because you did not buy a house? Yes because they do not agree with your cell plan, or are not satisfied with the design of your Unit, or think your house prices too high? If you are introduced to meet the future requirements of the house, he, he is not willing to buy? China Merchants Property Recognizing the importance of these issues, but this information is in considering the future management of the development of new flats are most concerned about. However, the reality is that there is no corresponding means of investment property to collect, collate and analyze information in order to be able to use this information to decision-making. Not only that, that is not even recorded in the clerk a small book and in hi