CRMs future.docVIP

 PAGE \* MERGEFORMAT 14 CRM’s future In the underlying technology should enable the collection of customer information into a simple process, and other suppliers can easily access their data. 6 months ago, Aberdeen Group research director Denis Pombriant began to consider if economic development will increase the horsepower of customer relationship management CRM produce what effects. Pombriant that the external economic environment is leading to customer relationship management CRM industry, changes in one factor in this application, after about 10 years of successful development, today’s customer relationship management CRM industry is moving from its own change. Success of the company to grow is to lead them to their own suppliers to ask questions to them: ‘You can do anything for me? ‘Pombriant and his colleagues Aberdeen analyst Kent Allen, and Aberdeen’s CRM practice, Harry Watkins, research director with the more in-depth level to expose the problem and made a 180 pages, priced 495 U.S. dollars, entitled’ CRM Where is the development direction of the next step? - Learning the relationship between ‘research report CVM to explore a new area, where software vendors and their customers are trying to expedite the speed of information-gathering process, in the end-user’s actions sniffing out a new buying habits and the upcoming fashion trends. CVM is a forward forecast trend analysis and prediction curve for a lot of work changes and changes in consumer preferences, a relatively good example comes from on-line e-commerce world: When a customer in a supplier’s online store to make purchases, after a Traditional CRM systems may only record the successful completion of the transaction, regardless of the buyers are likely to feel that the whole transaction process is not satisfied with the reality, CVM by creating new ways to allow customers to tell them about this shop suppliers How to experience the feeling of satisfaction or dissatisfaction, so the company c