CRM- Jewellery to customers the key to victory.docVIP

 PAGE \* MERGEFORMAT 16 CRM: Jewellery to customers the key to victory From the entire marketing process, the client is to remain competitive and jewelry brand an important factor in survival. More and more strongly felt jewelry business: customer resources jewelry industry in the increasingly fierce market competition, critical resources, who whoever owns the market with customers. Now the competition jewelry brand has been turned into a real decision jewelry business customers battle for survival. For many domestic jewelry enterprises, a huge loss of customers and potential customers to explore less, is currently facing the most serious problems. How to prevent the loss of customers? How to identify potential customers? How in today’s fierce battle for customers to gain competitive advantage? a way to modern information technology, business ideas and management thinking a combination of the smooth solution to the enterprise system, competition in the key customer, this system is widely used in the modern enterprise system, customer relationship management - CRM system. This article discusses the CRM system the application in the jewelry industry, jewelry industry, the main CRM system to clarify two key issues: agent or join the account management and customer management terminal. Value and classification of CRM A. CRM definition and composition 1.CRM definition CRM is a customer relationship management (Customer Relationship Management of the English abbreviation of modern information technology, business philosophy and management of a combination of ideas, mainly in information technology as a means, through the “customer centric” business process re-combination of design, form an automated solution to improve customer loyalty, and ultimately improve operational efficiency and profit growth. 2.CRM composition CRM systems are generally composed of three main components, namely, sales management, marketing management, customer service. (1 sa