Cross the injustice- Wenchuan earthquake and multinational enterprises brands aftershocks.docVIP

 PAGE \* MERGEFORMAT 8 Cross the ‘injustice’: Wenchuan earthquake and multinational enterprises ‘brands aftershocks’ No one had expected that much looking forward to in 2008 is China so many bad year for disasters: raging snowstorm, Tibetan riots, the torch relay of the blocked, hand, foot and mouth disease spread, as well, that is engraved in the every Chinese heart of the Tears of Blood earthquake to shake, and of each individual’s soul. More difficult to make the country prosperous, big disaster inspection love, an unforgettable earthquake, illustrating an PHILIP love China, united China, good in China, as well as before the disaster never yield, in the face of death without fear of Hero China. ‘Zeroing’, a disaster before the action is more important, we have seen, Wenchuan County, Sichuan 8 earthquake triggered a national wave of unprecedented charity, from the national government, down to the common people, people have generously, or donate money, or money and materials, or to contribute, or donate blood, a variety of help and donations are converging to a flood tide, as the same as the influx of Sichuan, to give the people in Sichuan suffered from the disaster in the most sincere comfort and care, Almost at the same time, China’s business operations up quickly, many companies first time, bravely assumed their social responsibility, many domestic companies are also exploiting a huge amount of contributions and contributions from real-time speed to win the public’s favor, Wong Lo Kat beverage production Cadogan Po in Hong Kong to 100 million donation to become the most acclaimed national brands; Hasee Chairman Wu Haijun a ‘request was not donations to the disaster areas Shenzhou employee turnover’ remarks received wide attention; Rong Cheng United Iron amp;amp; Steel Group Ltd chairman Zhang Xiangqing due to fund-raising party at the China Central Television on-site contributions to 100 million yuan to become the focus of the media pursuit of corporate