Cross marketing cross-industry challenge - the development of chain drug stores of the development and growth.docVIP

 PAGE \* MERGEFORMAT 4 Cross marketing cross-industry challenge - the development of chain drug stores of the development and growth Retail formats in the 16 division, known as specialty pharmacies. China is late in chain pharmacies and convenience stores to super and developed, although the pharmacy since ancient times, but always in the “professional” sale of drugs. This has caused a chain of pharmacies, and other chain pharmacies only to “internal fighting,” type competition, generally through fight to the bitter price war, and the rapid development of heterogeneous formats and the impact on pharmacies in check, most pharmacies do nothing this to continue, China’s rapid development of chain drug stores is difficult, hard to get rid of the quagmire of vicious competition. I believe that the current quality of personnel of Chain Drug Stores in China, management and service levels have been higher than that of convenience stores, groceries stores, then the pharmacy can and should be attacked to the cross-industry, cross-do marketing for rapid development and growth. Fashionable in recent years, cross-marketing is the marketing practice and theory, is based on different industries, different types of products, different consumer preferences and have common ties had nothing to do with some element of integration, extension, highlights a distinctive attitude to life, aesthetic taste, or values, target consumers in order to win favor in order to achieve cross-border marketing. Cross-marketing in the pharmaceutical enterprises have been more common, such as pharmaceutical companies to make healthy energy drink, drug and cosmetic products, drug and cosmetic products, health products, functional toothpaste and so on. With the advancement of new medical reform, health care policy tightening designated stores, drug stores increased difficulty of site selection, retail pharmacies must be eyes on medical care, rehabilitation care, pension institutions, home care