Create a strong brand three major strategic task.docVIP

 PAGE \* MERGEFORMAT 11 Create a strong brand three major strategic task Modern brand management theory, create the brand is usually focused on the design (or strengthening) of the visual brand image, stimulate consumer brand associations and the establishment of in-depth three aspects of the relationship between consumers and brands. At the same time each of the tasks are to create brand recognition and brand positioning brand under the guidance of the. The strength of the brand visual design can be and often underestimated. Such as Intel, Coca-Cola and MasterCard brands such as the appearance of the image that they had occupied the dominant position of the market. The image of these brands everywhere in the image, not only in its appearance for each purchase of activities to stimulate people to think of them, but also influence consumer brand awareness. Such as Intel’s brand, in large measure because of the visual image, it had already allow people to give them a leader in successful, high-quality and even the passion and power assessment. Visual image, including a successful brand in the consumer the impression that by ‘heard of this brand? ‘; Consumer brand memory that is’ Do you know what the brand ‘; as well as in the consumer buying process and the brand of choice in the psychological position of cognitive structures that’ your first thought of a brand that? ‘. The relative importance of various elements of the basis of competitive environment. For a budding brand, the better the visual impression of the brand is perhaps the most important purposes. Other cases, the brand is even more memories will be important. Modern theory holds that the brand of a leading brand, the brand of choice for cognitive structure location is essential. The brand to create brand associations like the work of the heart, which directly drives in brand recognition manner. Its goal is not only a strong brand association materials, but also the creation of differences between b