Cross-industry marketing alliances or become the new darling of home appliances.docVIP

 PAGE \* MERGEFORMAT 7 Cross-industry marketing alliances or become the new darling of home appliances Chinese New Year promotional war in various industries to become the golden age of home appliances, home, home improvement is no exception. However, since last year, in the home improvement market, the emergence of a new marketing approach, that is beyond home appliances, home, home improvement three major sectors, the integration of resources in joint marketing. Consumers buy ceramic products if purchased together lighting , central air conditioning, but also enjoy a more favorable rate. This cross-industry marketing, although it appeared many years ago, but because of a new cross-sector alliances appear, and display a new business color. This “bundling” sales known as the Champions League, the United States and central air conditioning and five other well-known brand of pan-home industry: European Pine cabinets, natural flooring, red apple furniture, NVC lighting, ceramic form of promotional Dongpeng Alliance in the holiday sales period, each were shot “very big Champions League 5 +1 offer,” the advertising, the purpose is to provide one-stop comprehensive sourcing experience, to stimulate sales increase. However, the industry, said in an interview with reporters, the nature of this league promotions, although some consumers to buy products in very attractive, but it is undoubtedly the sublimation version of the joint promotion of goods, to some extent manufacturers vendors do things, each company will be directly in the marketing programs tailored to each terminal after the implementation in various types of products to provide consumers with more favorable space, but also limits consumers to other products choice. Champions League or precedent It is understood that the Champions League was established in April 23 last year by the United States, the EU sent six companies jointly established. The six companies are household appliances, home, home