Cross-store sales - stores marketing a weapon.docVIP

 PAGE \* MERGEFORMAT 6 Cross-store sales - stores marketing a weapon According to the source statistics, in just two years time, the rapid development of China’s retail pharmacies and the change is already far more than the sum of the past 30 years. Careful attention, we can see, drug stores, as mushroomed all around us, the increase in the number of pharmacies, making the competition between them is particularly intense, however, in the current competition in the pharmacy, because competition means a single, marketing and backward, large Most pharmacies also remain in the price war, war of words this low level of competition level. Medical management has ended the era of violence. Enterprises who wish to gain a firm foothold in the fierce competition and striving to develop, only a deep understanding of the essence of modern marketing, full of innovation and change, and flexible application. Because of China’s pharmaceutical retail enterprises is still in the development and exploration stage, the marketing is still very backward, traditional, very difficult to get rid of ‘shopkeeper’ shackles. In particular pharmacy store marketing, it is extremely weak, single, less than ideal results. The ‘cross-store marketing’ was such a case provides a solution. Traditional stores mainly in-store marketing, business marketing, the main body of personnel, mainly through banners, in-store promotions, POP, etc. to stimulate customers to buy. Sales are concentrated in Pharmacies within the scope of small area, high cost did not say the results would be less than ideal. ‘Cross-store marketing’ is a fusion of word of mouth marketing, service marketing and other modern marketing concept of the marketing storefront. It is different from the traditional store marketing, its main features are as follows: First, marketing efforts from the inside out change. Require pharmacies to place itself in a great environment to consider, will be accomplished within pharmacy by the pharma