Crossing the Divide- to create value for the service brand.docVIP

 PAGE \* MERGEFORMAT 6 Crossing the Divide: to create value for the service brand Interbrand’s global brand ranking is a visual representation of the brand value and when we brand for enterprises to create more economic value, then the corresponding brand value will increase. But after perusing brands list, we found that although the brand value was assessed using a uniform standard, different industries brand ranking of the ‘gold’ is very different, the service brand is likely to be the hardest to measure brand value. From the lack of tangible products used to render the value of the advertising costs low return on investment, and service brand managers often lack extensive experience in marketing, services, brands face the challenges inherent in service-oriented enterprises destined to go a rugged brand building of the road. Therefore, when a service brand to Deus Ex, through branding for companies to create brilliant achievements, we applaud in addition to its other, more experience to learn from their success. Let us are focusing Cognizant company Cognizant was founded in 1994, now has 140,000 employees in 24 countries have set up offices in the high-tech industry’s most dazzling star in order to understand the mystery, we interviewed Kochi Special marketing vice president Robert Painter. Reliable from real Service industry has an interesting phenomenon, as performance is growing, but gradually weakened brand we call ‘Partner phenomenon’ - when there have been a partner to join the one hand, corporate performance improved rapidly, but different managers according to their ability and unique character affecting enterprise development, they often lack consistency or companies willing to make concessions to the long-term interests of the two from the brand perspective, on the one hand to maintain brand growth depends on clarity and consistency, but As more people join, it will have the opposite effect. Great brand is usually overcome a ‘partner