Cross-border marketing of three modes of operation Liquor.docVIP

 PAGE \* MERGEFORMAT 4 Cross-border marketing of three modes of operation Liquor Chinese wine market in recent decades, but out of a number of compact, floating down between heaven and earth in a dense small footprint. As far as a lot of Marketing warriors Yuan She, measuring the earth long days. In school, live and do, the blending of the numerous wine marketing model should not be, rational and irrational, even at the cost to carry scars and mistakes all the way to walk. ‘Prison is the reason for defection,’ we Zengyin marketing model to obtain the freedom to develop, but also Zengyin marketing mode of imprisonment option ‘defected’ to innovation and enterprise development is more suited to the marketing of the road, but had travel a former section of the road become after a period of reasons. When we all the way through the depth distribution model, the terminal disk drive model, consumers disk disk mode and direct distribution mode, and understand knowledge, innovation and the importance of an integrated marketing model. Wine industry to create cross-marketing theories and models, which means to break the traditional marketing thinking, good blending of marketing resources to achieve the expansion of enterprise scale, brand fission at the same time, avoiding a separate operation to find the non-industry partners, to play a different category brand synergy. This has created a wine industry, two kinds of cross-border marketing, strategic thinking, internal fission and external cooperation. 1, alcohol two kinds of cross-border marketing, strategic thinking, Cross-marketing is a relatively broad marketing thinking, should have the courage to break the industry, marketing, marketing barriers inherent in the enterprise to conduct an overall linkage of internal and external innovation. Cross-brand marketing for the greatest benefit is to allow nothing to do with the original elements, each integrating their mutual penetration, giving a three-dimensional sen