Cross-brand undercurrent surging mistakes or errors-.docVIP

 PAGE \* MERGEFORMAT 10 Cross-brand ‘undercurrent’ surging mistakes or errors? Nestle’s ‘iodine exceeded’ problem has not yet finished, Haagen-Dazs’s ‘dirty kitchen’ was again exposed, together with the previous Kentucky ‘involving red’, McDonald ‘s oil’ and other events, these multinational corporations, international brands seemed to fall into a crisis of collective undercurrent being. Every time the tide is surging, there is a brand brought to the wave in the media and the public criticism of questioning besieged hurry superior or inferior to the use or means to wipe the head of public relations that has been dazzling the ‘foreign brands’ halo is a very awkward appearance. This scene frequently performed, there seems to no longer surprised, but will be under the care of a protagonist who is? Reduce the risk to consumers is one of the basic functions of the brand, the basic functions of the loss would directly undermine the foundation of the brand exists, this cross-brand China ‘undercurrent’ worthy of our reflection. Mistakes? Let’s look at Nestle, the crisis was triggered by a certain section of its iodine content in milk powder were seized exceeded the national standards, while excessive iodine intake may lead to children’s health security issues. In a voice of accountability, the Nestle ‘obsessions’ emphasis on its implementation of scientific standards and product safety and eventually the severity of the situation than they expected, before taking substantial measures for recall and replacement. ‘Plot’ will be such a development can only say ‘stubborn’ and ‘clumsy’ Nestle ‘old habits die hard’. A similar and more serious matter are precedents. In 1973, Nestle received a report said that in Africa and South America and other places there have been infants and young children who drink milk produced by Nestle and the sick, their number includes deaths reach 10 million people each year. To this end, the United States and other places of consumers since