Cross the predators How to successfully cut into the custom furniture industry.docVIP

 PAGE \* MERGEFORMAT 9 Cross the predators How to successfully cut into the custom furniture industry In recent years, with the increasing standard of living people, consumerism slowly converge with the European countries, the whole cabinet, wardrobe and other customized furniture in Europe has been relatively mature ‘import’ is also increasingly accepted by consumers. On the whole cabinets, wardrobe building materials industry as a ‘sunrise industry’, the huge profit margins are attracted appliances, furniture, sanitary ware, etc. ‘predators’ who’s lining up! According to the author from the circle of understanding, before May 2012, the Pearl River Delta region will only have more than 30 building industry bigwigs to test the water custom furniture industry is currently entered in this line of ‘predators’ has been the United States, Haier, Kohler, Wrigley, dynasty, nature, all friends, UPG, apple, etc., before the Internet famous ‘2012’ is nothing but some users unfounded, and even spoof it, but for custom furniture, 2012 will be doomed is the year of the reign of terror! Competition is not terrible, competition will only gave birth to the industry’s progress and guide the industry to mature, to the formal! Without a competitive industry is not viable! So, along with so many ‘predators’ who entered the threshold of the industry, this industry can only be proved true once again the ‘sunrise industry’, is ‘money’ in the industry! Choose not wrong! As we all know, customized furniture, tailor-made products because of its specificity, but also different from the previous product, ‘WYSIWYG’ sales model, relatively speaking, the profit margin is larger! I engaged in this industry for seven years, a better understanding of the entire industry. Custom furniture originated in China can be traced back in the late 1990s, the cabinet industry heavyweights such as Europe began to send 94, after this period, such as the North Jie Kang, Boloni, etc., the South such