CRM focuses on what tube-.docVIP

 PAGE \* MERGEFORMAT 10 CRM focuses on what tube? CRM What is the difference with the traditional management, CRM focuses on what management? Is a topic of common concern managers. Although many aspects of CRM-oriented management, but the ‘process’, ‘Customer Status’, ‘customer satisfaction’ and ‘customer cost’ of management is one of the important part. CRM tube ‘process’ Light the process of re-result. This is a common problem enterprises. Long as they are able to seize the ‘mouse’, you can use any way. This ‘instinct-driven method’ under the prevailing conditions in certain management personnel will have a huge incentive. But at the same time ‘re the results of’ management has also brought a lot of drawbacks. First of all, can not create a standard specification, do not know what behavior is right and what is wrong, both difficult to spread the successful experience, but also difficult to learn from failures. Because ‘the results’ management based on ‘success’ Heroes. Over time will be the formation of individual heroism and weaken the role of the team. If this heroic job-hopping, then, ‘results’ not only did not, and even the description of the process are not to the enterprise to stay. In the CRM, the process management is a very important part of the decision to sell the results of the sales process. In general, CRM to process into four stages. Interest groups gathering stage, the program design stage, sell to the state stage and follow-up phase. At the same time tracking program and business plan to combine. The Scheme is divided into schedules, weekly programs and monthly plans. Schedule of the main report the progress of the day things; weeks program report the status of customers have not changed; on project report has not completed plans. Day, week, month, three phases of work is quantifiable, and based on these quantitative data to predict the next stage of work. Stress management ‘process’, not to say that regardless of the outcome. In the CRM