CS operations services to build a brand new strategy one of the.docVIP

 PAGE \* MERGEFORMAT 15 CS operations services to build a brand ‘new strategy’ one of the Not long ago, in the seed industry in Beijing for a listed company to do house Training Group, the Group’s marketing managers across the country raised a question to me: ‘products and commodities, as well as any difference between brands? ‘I played a say ● products and commodities, as well as any difference between brands? Inside a bag of coffee sold in the wholesale market is to sell their products only a few dozen yuan. It is designed from the lab, it must to meet the core needs of consumers, but also to ‘affordable’ (good product should be able to meet user needs), and ‘marketable’ product people want to buy it to meet the minimum function, which is an enterprise start-up before the basic criteria. Normal channels of its stores mostly in the wholesale market, when companies need to consider how to market big problem. A box of instant coffee sold on the store counter, in selling merchandise to the hundred yuan. Goods must have three conditions: first, practical; second is convenient; third, and reliable quality. At the same time, it must be value-added services into one, becoming an integral part of it. Because today’s consumers have been generally agreed that a no service is not a good commodity goods; to buy merchandise, it must be to provide value-added value-added services (good product allows user satisfaction), which has risen to the store channels, retail stores, this stage, enterprises should strive to be industry grow. A cup of hot coffee top brands sold in the cafes of 1000 yuan of money, it is in selling the brand! In addition to commodities, practical, convenient, quality, value-added parts, but also to upgrade them to consumers ‘total solution’ for high-quality, high prestige, high-value, to let customers buy something and feel of your impeccable, that is, a one-time OK! Why do people shopping, looking for consumer sites will go to ‘brand’ or ‘old and