Customer Relationship fracture causes and preventive measures.docVIP

 PAGE \* MERGEFORMAT 12 Customer Relationship fracture causes and preventive measures Summary: customer relationship is established between enterprises and customers long-term business relationship, rather than a one-time trading relationship. Maintaining customer relationships is a prerequisite for corporate profits, if there are multiple high-value customer relationships broken, businesses may be difficult to survive. In this paper, fracture analysis of the reasons for customer relationships based on the customer relationship explored to prevent break response. Keywords: Customer Relationship fracture prevention Customer relationship is established between enterprises and customers long-term business relationship, rather than a one-time trading relationship. A long-term good customer relations are the source of corporate profits and is an invaluable resource for businesses, not only for enterprises to create higher than the industry average level of profit, more for the enterprise to build a long-term competitive advantage. However, if the customer relations fault, enterprises not only have lost their source of profit, and may bring about a reduction due to volume increase in fixed costs per unit of product, or to develop new customers Ershi promotional costs. If the result of customer dissatisfaction which led to customer relationships is extremely broken, the grievance may be extended through interpersonal communication or to even pass through the Internet to more customers, the resulting ‘100-1 = 0 ‘effect, so that damaged the credibility of enterprises and even jeopardize the enterprise’s survival. Thus, prompt diagnosis of the quality of customer relations, focusing on customer relations training, to prevent the customer relations fault, the enterprise’s survival and sustainable development of great significance. Fracture of the reasons for customer relationship (A) business and competitive environment reasons According to theory, customer sa