Dairy into the era of brand marketing.docVIP

 PAGE \* MERGEFORMAT 5 Dairy into the era of brand marketing Moderator: Awa Yangcheng Evening News financial journalists Guests: time-Yu Dong Guang-Mei-Xiang Xu Mu Moon House Ltd., a former Nestle (China) Co., Ltd. Sales Manager When the milk from the bulk zero-dozen luxury placed into a common supermarket shelf drinks, dairy also to march into the era of brand marketing. But the sector seems to this rapidly emerging industry has not yet attracted sufficient attention. This is a brand marketing fledgling industry, but it is a huge market space, and keep other industries envy. Irreplaceable + short supply chain Awa: Now people buy milk, really, and buy a drink, like the election not only to taste, but also selected brands. But I sometimes think, milk product and put it next to the fruit juice, cola, what is unique in the marketing as well? When Yu Dong: Actually, milk brand marketing such products to enter the era of things, but the most recent in 2056. More than 10 years ago, milk for ordinary Chinese people, that was a luxury. But now, drink milk and drink a bottle of drink as usual. Only product popularity, and the formation of industrialization, and it be possible to produce the brand. From a marketing point of view, milk and beverages and foodstuffs, like, you can go to the fast moving consumer goods category. Awa: fast moving consumer goods marketing in the market which characteristic? When Yu Dong: First, market coverage must be broad, allowing consumers the most convenient at any place to buy your products, and therefore a large scale in supermarkets and other end-Distribution; 2 attaches great importance to promotion such as’ encourage consumption ‘activities. However, drink milk and food products in general has its distinct compared to the unique nature of this is that it is irreplaceable. You can drink coffee, but tea can also be used instead. However, there is no substitute for milk, suitable for all ages. It is precisely because such feature