Database Marketing- The secret weapon for winning business.docVIP

 PAGE \* MERGEFORMAT 13 Database Marketing: The secret weapon for winning business Diversified development of the market structure, competitive relive, making endless variety of innovative marketing tool. In the current limited access channels and retail end-product value for realizing the basic elements of socialization, many businesses are increasingly focusing on the customers consumption culture, psychology, behavior-depth research, so as to form of database on the lifetime value of customers is particularly important. Because no matter what the size of enterprises, the spread of its brand extension and radiation, without exception, are closely related with the customer’s identity. Some experts assert that in the 21st century is the key to building brand equity and customer development of mutual dependence and mutual gratification. The marketing database marketing as the most direct human control strategy. Looking at reality, businesses should be the primary market for the existing customers how to make them stabilize and become a sustainable consumer behavior representative, consumer demand-driven as the main body being replaced by product-oriented and sales-oriented. In the past, the majority of corporate marketing and advertising efforts have focused on pre-sales activities, hoping to get more new customers; Today, manufacturers and more mature, more resources will turn into post-sales activities, will be keep customers as their first line of defense. Because they have discovered the benefits of great importance to the relationship; increased share of expanding the customer lifetime value. In Southeast Asia to enjoy ‘King of American ginseng’ reputation of Hong Kong’s Golden Sun Group is one of the top ten domestic health care products, recently introduced cardiac care functional brain health products - Golden Sun Xin-Yuan Su, short listing of the past year, in Jiangsu, Zhejiang, Shanghai and other places to achieve the sales income 1.7 billion yuan,