Dealer fraud building materials manufacturers we supposed to-.docVIP

 PAGE \* MERGEFORMAT 8 Dealer fraud building materials manufacturers we supposed to? Manufacturers on dealers in the management, and has always been a very difficult matter, and now rapidly developing construction materials industry, the management of the dealer, is also an issue after another, of which the most prominent is the phenomenon of fake dealers. Such as cabinets, stairs, flooring, bathroom, furniture, ceramics and other industries, counterfeiting phenomenon everywhere. There are large-scale domestic manufacturers of building materials (hereinafter referred to as manufacturer) to join its distribution model is an important sales channels. On the surface, building materials industry, most dealers do ‘franchise’, store display only one manufacturer’s products. Reality is not true, the industry’s practices are perfectly clear to the dealers, their banner banner manufacturers, but privately he find a number of small processing plants in situ production of counterfeit goods, What is more fully clone a plant with a manufacturer’s brand to attract business, selling all of which are counterfeit. This phenomenon has also been a lot of media exposure before, in the market a very bad impact. For the topic of how to manage the dealers, many people from how to enhance the distributors ‘loyalty’ to start, claims and practices are also a matter of opinion. But the market given the answer is’ carried out in the end will be fake! ‘ According to media reports related to building materials dealers that counterfeiting is an industry phenomenon. The existence of this phenomenon, the consequence is a very serious nature, in addition to loss of profits of manufacturers, the brand increased risk. Manufacturers ultimately have to bear the consequences of wrongful acts on behalf of dealers for the entire industry, fraud will certainly lead to a crisis of confidence. Shows that manufacturers have to maintain and defend the interests of their own brands on the dealer’s managem