Dealer how to choose the high-end liquor brands.docVIP

 PAGE \* MERGEFORMAT 3 Dealer how to choose the high-end liquor brands With China’s economic development, consumer income levels rising, consumer spending habits have taken place in a large degree of change. “Drink less, drink a good point,” the spending habits have been formed, the consumption structure showing the high-end extension of the trends, consumer demand for high-end liquor consumption has significantly increased. Thus, the high-end liquor products in the market the industry as a high gold content, the mineral zone, attracting a large number of manufacturers, the buyout providers involved in the field of high-end liquor market, in order to continue to “suck gold. “ For liquor dealers in select high-end brand is the only way to its development. If you can find a good high-end liquor brands, not only make their own sales, brands and channel profits to be greatly improved, and can take advantage of this a good brand to drive the entire sales network to establish a sound, so that their long-term stable development. However, due to the different scale of operation of the dealer, the starting point is different, many dealers is not sufficient understanding of the high-end liquor market, the blind “test the water in the high-end brand, the leading dealers in the operation of high-end brand the process of showing a “grad” phenomenon. “Consensual” but without a satisfactory Case Background: Wang is a prefecture-level city of Hebei Province, large liquor distribution, he turned primarily to operate in the low-end liquor brands based, as market competition intensifies, the company profits, see the counterparts of other companies operating in high-end liquor brands profitable, so Wang would also like to introduce high-end wine, a breakthrough in the limitations of the low-end products to enhance the company’s overall profit. Through the introduction of a good friend, Wang met Hubei Brand X buyout provider A company manager Mike. After several co