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Dealer how to do off-season festival promotions-
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Dealer how to do off-season festival promotions?
New Year’s Day has just passed, the Spring Festival soon to the large and small bosses are clapped his hands to celebrate, then it is even more tense up and running and hope in the years before the final sprint 1, through the terminal marketing to sales to make it. Be at this time main bottled drinking water Jiangfeng boss has knitted brows locked, because in addition to the farmer spring bottled water, the Jiang Feng bosses do not have any other Nadechushou products in the Chinese New Year on the promotions, but the winter is bottled water off-season , watching the other dealers have been busy for Jiang, employers also determined in the coming year the spring of pay at the next more suitable brands to make up their own business flaws, the rest is trying to figure out how to conduct counter-season promotions of.
Bottled water sales season is usually in the annual 5 in October, other times is basically off-season. River boss to consider off-season promotions, the market entry point for what will be in there?
First, how to carry out product-of-season promotions
Jiang Feng first to consider is: in the cold winter, bottled water is there consumer market? From product consumption characteristics of view, bottled drinking water consumption resulted primarily from people’s outdoor activities; the roots, swim parks, outdoor eating all need them. From this point, during the Spring Festival of bottled water or have their sales cut into the hot spot, the festival period, the commercial commercial mobile populations and consumer groups many of the thirst-quenching drink in great demand, if the main push channels to focus on the bustling commercial area Small sale point, and launched special promotions, this will easily grasp the families go out shopping, leisure, play the crowd consumption, resulting in an unassuming little selling point to get a good product promotion sales.
2, anti-seasonal pro
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