Danone brand of tango.docVIP

 PAGE \* MERGEFORMAT 13 Danone brand of tango Since entering China in 1994, Danone launched its brand in China road. Danone brand in China’s development is carried out follow consumer preferences, and spent less than a decade, up to allow its own brand in the Chinese market gradually become plump and unique. A well-known brand success story, just as wonderful inspiration for each are often built on top of a simple truth, this truth contains a far-sighted view of the future vision, keen insight into the essence of life, a bold innovation, the courage to explore faith, and to strong technological research and development strength as backing. Only 30 years of history, Danone Group, from the original glass bottle manufacturing enterprise development, now France’s largest food company, and became the world’s multinational corporations, a short history of infiltration of a world-renowned brand’s success trajectory. Danone is currently ranked third in Europe, the world’s seventh place in 2000 global sales of up to 14.3 billion euros. In the constant pursuit of delicious, Danone has successfully established a trusted brand for consumers around the world, amounting to mean ‘high-quality, innovative and delicious’. ‘Exotic’ and ‘healthy choices’ In 1994, Danone’s joint venture in Shanghai - on the Haida to Biscuit and Food Company, first in the world, has been achieved wide acclaim for leisure interest TUC and sweet biscuits Fun TIKI introduced to China. With crisp and delicious as a unique selling point of these two sweet and salty biscuits, coupled with strong rendering of the French romantic - ‘French singularity crisp, enjoy the most,’ suddenly is not yet mature at the time the packaging of biscuit market, caused a sensation . Loud to pronounce, fine plastic packaging, crisp taste, combined with the leisure to enjoy the French romantic feelings, which strongly attract consumers to try the rapid rise in popularity, consumers rush to buy as gifts. At the time was